Advanced Rider Program
Host advanced skills training as a customer incentive. You provide the location and reward your riders— we bring the Certified Police Motorcycle Instructor, waivers, and everything needed for a professional event.
You set the incentive → Customers earn advanced training → We deliver professional instruction → Your customers become better, safer, more loyal riders
Why Host Advanced Training?
Turn skills training into a powerful customer incentive and community-building event.
Reward Your Customers
Offer advanced training as an incentive for purchases or as a loyalty perk for existing customers.
Build Community
Create memorable events that bring riders together at your dealership and build lasting relationships.
Drive Service Revenue
Participants often discover maintenance needs during pre-ride checks—and your service department is right there.
Trained by Certified Police Motorcycle Instructors
Your customers will learn from Certified Police Motorcycle Instructors (CPMI) who have trained law enforcement officers across the country. The same techniques used by police motor units—skills developed through decades of real-world application—now available as an exclusive benefit at your dealership.
CPMI Certified
Police-Level Training
Skills Your Customers Will Master
A comprehensive curriculum designed to take experienced riders to the next level.
Advanced Cornering
Master counter-steering, lean angles, and line selection used by police motor units.
Emergency Braking
Maximum braking techniques from various speeds, including ABS and non-ABS applications.
Obstacle Avoidance
High-speed swerving and obstacle navigation without losing control.
Slow-Speed Mastery
U-turns, figure-8s, and parking lot maneuvers at competition level.
Mental Performance
Focus techniques, hazard prediction, and split-second decision making.
Risk Assessment
Reading traffic, predicting driver behavior, and creating escape routes.
Incentive Ideas
Use advanced training as a valuable customer reward. Here are some ways dealers offer this program:
- Free training with new motorcycle purchase
- Loyalty reward for repeat customers
- Service package upgrade bonus
- Referral program incentive
- Seasonal customer appreciation event
- Gear purchase bundle offer
What We Provide
We handle all the logistics so you can focus on your customers:
Event Requirements
Simple requirements make it easy to host an event at your dealership.
- Adequate parking lot space for range exercises
- Safety cones and markers for course setup
- Participants bring their own motorcycles
- Participants must have valid license
- Participants provide own helmet and gear
- Ability to schedule event dates
Download the Dealer Program Overview
Get a comprehensive overview of the Advanced Rider Program including detailed information about what we provide, sample event schedules, participant requirements, and how to get started.
- Complete program details and deliverables
- Sample event timeline and agenda
- Space and equipment requirements
- Getting started checklist
PDF Overview Document
SDVOSB Certified Partner
Ride Fear Free is a certified Service-Disabled Veteran-Owned Small Business. Partner with a company that shares your commitment to excellence, safety, and community.
Ready to Reward Your Customers?
Turn advanced skills training into a powerful customer incentive. Your riders become better and safer— and more loyal to your dealership.