Training Programs For Your Dealership
Turnkey motorcycle safety training that drives traffic, builds customer loyalty, and leverages manufacturer incentive programs. We provide everything—you get the customers.

Set Up Training Programs at Your Dealership
Training is the tool that drives traffic. Customers who take safety courses at your dealership become loyal buyers. They return for service, accessories, and their next bike. Let us show you how it works.
15-minute call to discuss your dealership's goals
Choose Programs for Your Customers
Each program is designed to serve a specific dealer objective. Mix and match to create a complete customer lifecycle training strategy.

Basic Rider Program
The entry-level program that brings new riders to your dealership. We provide everything—instructors, motorcycles, gear, and materials. Your customers leave confident, licensed, and ready to buy.
We Provide
- CPMI certified instructor
- Training motorcycles provided
- All safety gear included
- DMV license waiver (most states)
Dealer Use Cases
- New customer acquisition
- First-time buyer incentive
- Purchase package add-on
- Community engagement events

Advanced Rider Program
For your existing customers ready to elevate their skills. Police-level techniques, emergency maneuvers, and confidence building. A perfect loyalty reward or purchase incentive.
We Provide
- CPMI certified instructor
- Advanced range exercises
- Police-level maneuvers
- Emergency response training
Dealer Use Cases
- Customer loyalty rewards
- Purchase incentive programs
- Service department upsell
- Customer appreciation events

Returning Rider Program
Target the millions of lapsed riders in your market. This program rebuilds confidence for riders returning after years away. Bring them back to your dealership and back into riding.
We Provide
- CPMI certified instructor
- Skills assessment included
- Customized training approach
- Modern technique updates
Dealer Use Cases
- Re-engage lapsed customers
- Target dormant market segment
- Pre-purchase confidence builder
- Database reactivation campaigns

Private Coaching
One-on-one instruction for your premium customers. Completely customized training that reflects the high-touch service your dealership is known for. Perfect for corporate clients or VIP buyers.
We Provide
- Dedicated CPMI instructor
- 100% personalized attention
- Customer-specific goals
- Any motorcycle type
Dealer Use Cases
- VIP customer packages
- Corporate fleet training
- Premium purchase bundles
- Executive customer service
Manufacturer Incentive Partnerships
Many OEMs offer co-op funds or customer incentives for training. We help you maximize these programs.
Ready to Offer Training at Your Dealership?
Schedule a consultation to discuss which programs fit your dealership's goals, your market, and your manufacturer relationships.