Co-Op Partnerships
Strategic partnerships with insurance companies, legal firms, dealers, manufacturers, and state agencies. In-store promotions, dealer events, branding partnerships, sponsorships, and NIL programs.
Why Co-Op Works
When industries that serve riders invest together in safety training and awareness, everyone wins: fewer accidents, better customers, stronger brands, and a healthier riding community.
Industries We Partner With
Our co-op programs span the entire powersports ecosystem and related industries.
In-Store Promotions
Drive customer engagement and brand visibility at the point of purchase with co-branded promotional materials.
Banner Programs
Co-branded banners and signage for showroom floors, service areas, and outdoor displays.
- Floor-standing displays
- Counter cards
- Window clings
- Service area signage
- Outdoor banners
Literature & Collateral
Printed materials that educate customers and promote your brand alongside safety training.
- Brochures
- Flyers
- Catalogs
- Business cards
- Training certificates
Training Materials
Educational content delivered at point of sale and during customer interactions.
- Safety tips cards
- Riding guides
- Quick reference guides
- Maintenance checklists
- Video content
Consumer Engagement
Interactive elements that drive customer participation and data capture.
- QR code activations
- Contest entries
- Survey forms
- Newsletter signups
- Social media integration
Dealer Events Integration
Integrate your brand into dealer events and community gatherings. From grand openings to charity rides, we help you connect with riders at meaningful moments.
Plan an Event PartnershipGrand Openings & Anniversaries
Safety demonstrations and training previews to drive showroom traffic during major events.
Demo Days
Combine test rides with safety education for a complete customer experience.
Customer Appreciation Events
Reward loyal customers with training discounts and exclusive partner offers.
Charity Rides & Community Events
Co-branded charity events through AwarenessRide.com with full marketing support.
Seasonal Kickoffs
Spring opener and riding season events with refresher training options.
Trade Shows & Expos
Joint booth presence and speaking opportunities at industry events.
Partnership Models
Flexible co-op structures designed to meet your objectives and budget.
Advertising Co-Investment
Share the cost of advertising campaigns across our networks. Your brand reaches our audience; safety messaging reaches your customers.
Training Subsidies
Fund discounted or free training for target populations. Reduce risk, build goodwill, create brand touchpoints.
Event Sponsorships
Sponsor training events, rider awareness campaigns, and community gatherings for brand visibility.
Content Partnerships
Sponsored content across RideFearFree.TV, MidwestBiker.tv, and our news platforms.
Branding Partnerships
Long-term brand integration with co-branded materials, programs, and marketing assets.
NIL Programs
Name, Image, Likeness partnerships connecting brands with motorsports athletes across our network.
Partnership Opportunities by Industry
Detailed opportunities for specific partner categories.
Insurance Partners
Insurance companies benefit directly from trained, safer riders with fewer claims.
Partner with us to co-fund training incentives and safety awareness campaigns. Your investment in training reduces your claims; our marketing drives enrollment.
Partner Benefits
- Reduced claim frequency from trained riders
- Premium discount programs build customer loyalty
- Co-branded safety campaigns
- Access to our trained rider database for marketing
- Event sponsorship opportunities
- In-store promotional materials at partner dealers
Legal Partners
Motorcycle attorneys serve the riding community and understand the value of safety education.
Position your firm as an advocate for rider safety through co-branded campaigns and sponsored training programs.
Partner Benefits
- Brand visibility with engaged rider audience
- Sponsored content in training materials
- Event presence at training locations
- Advertising across our media networks
- Community goodwill and brand positioning
- Consumer engagement at dealer events
Industry Suppliers & Manufacturers
Gear manufacturers, accessory brands, and service providers reaching active riders.
Reach riders at the exact moment they're investing in gear and accessories. Partner for product placement, sponsored content, and dealer programs.
Partner Benefits
- Product placement in training environments
- Direct access to new riders at purchase decision point
- Co-branded marketing campaigns
- Inclusion in dealer incentive packages
- Advertising across RFF media properties
- In-store displays and promotional materials
State & Government Programs
State agencies seeking to reduce motorcycle fatalities through funded training and awareness programs.
We work with state agencies to develop co-op advertising budgets promoting motorcycle safety awareness and subsidized training programs.
Partner Benefits
- Proven training curriculum and delivery
- SDVOSB certified contractor status
- Established advertising infrastructure
- Scalable programs across multiple locations
- Measurable outcomes and reporting
- Public-private partnership model
NIL Programs Across Industries
Connect your brand with professional athletes through our Name, Image, Likeness (NIL) programs. Our MySportsMedia.com/NIL platform connects brands with athletes across motorsports and action sports.
- Motorsports athletes and racing personalities
- Pro athletes who ride motorcycles
- Action sports influencers and content creators
- Brand ambassador programs
NIL Partnership Benefits
Authentic Brand Visibility
Athletes genuinely promote your brand to engaged audiences
Community Connection
Build relationships with the motorsports community
Safety-First Messaging
Athletes promote responsible riding and safety training
State Safety Program Partnerships
We work with state agencies to develop comprehensive motorcycle safety programs that combine funded training with co-op advertising to promote rider education and reduce fatalities.
- Reduced motorcycle fatalities through training
- Co-op advertising funds for safety awareness
- Public-private partnership model
- Measurable outcomes and ROI tracking
- SDVOSB certified for government contracting
- Scalable implementation statewide
SDVOSB Certified
CAGE: 9WDW3
Ride Fear Free® is a certified Service-Disabled Veteran-Owned Small Business, eligible for sole-source contracts and set-aside programs.
State Programs DetailsCo-Op Partnership Guide
Download our comprehensive 3-page white paper covering all aspects of co-op partnerships:
- In-store promotion strategies
- Dealer event integration blueprints
- Branding partnership frameworks
- Sponsorship & NIL program details
- Co-op advertising models & ROI
- Industry-specific partnership options
Download the Co-Op Partnership Guide
3-page white paper with partnership details
Let's Build Something Together
Whether you're an insurance company, law firm, dealer, manufacturer, or state agency, we're ready to discuss how a partnership can benefit your organization.